Novel.Eco

Crafting a Web3.0 brand for a world changing idea

Overview

Clients Novel.eco
Year of Completion 2022
Location Australia

So what are the Novel.Eco NFTs?

Rare collections of generative digital artworks, created by world leading artists, that offer an exploration into the processes and consequences of human induced ecological degradation and the subsequent restoration of nature, giving insight into alterations in ecosystem composition, structure and form over time.

Buyers of these limited NFT artworks not only secure an important and beautiful artwork, but the proceeds of their purchase directly fund environmental restoration projects in biodiversity hotspots that the digital artworks depict.

Our Role

We focussed on identity and information design, as well crafting a digital presence that would lay the foundations for a more sophisticated artwork gallery and minting process to be integrated in the near future. Furthermore we are continually developing the communications strategy to support the roadmap of activity as this project unfolds.

Lastly, we created a custom typeface as a visual thread for the brand, along with the creative brief for artists to contribute to their genesis and second release collections and the website where you can learn more about their process and vision.

Project Credits

Client Novel.eco
Year of Completion 2022