Jindalee | Case Study

Overview

Leading
role

Highlighting Jindalee’s significant role in America’s decarbonisation journey by realising a tier one lithium deposit in Oregon.

Shaping
perception

Developing a brand identity that balances industry progress with a strong focus on reliability, sustainability and ethical leadership.

Engaging
investors

Eliciting enthusiasm from investors, while proactively engaging local communities and stakeholders with a thoughtful digital experience.

How to bring America’s
electrified economy into focus

Lithium is a vital resource for new generation batteries, integral to powering electrical vehicles, and America is currently in short supply.

Jindalee Lithium has access to the largest lithium deposit in America.

Strategically located in southwest Oregon, near key gigafactories, Jindalee’s McDermitt Lithium Project seeks to reliably supply high-quality lithium to meet future demand.

Jindalee Lithium came to Juicebox with this ambitious business plan and required a strategic agency partner to reposition their brand and relaunch themselves with a contemporary market presence that mirrored that of their target customers.

Building a beacon of hope

Mining exploration doesn’t get a great rap, but with lithium-carbonate being critical to battery technology that underpins electrification, it’s a resource the world needs to be able to effectively transition to a cleaner economy.

Beyond the immense strategic value of realising a local lithium supply for US customers, Jindalee Lithium leaders are fully committed to ethical stewardship of the operation for all stakeholders, including environmental groups and local communities.

The McDermitt Lithium Project represents an economic windfall for the state and will empower local communities with jobs for the future.

Jindalee is a responsible corporate citizen and an active part of the Oregon community, and now they have a brand story and digital experience to accurately represent the company’s intentions.