Kleenheat Spark
Trust-driven transformation
Kleenheat is a WA born and bred energy provider known for reliability, award-winning customer service and great value. As the energy market evolves, Kleenheat remains committed to meeting customers' needs, helping them save more on their utility bills while delivering a best-in-class experience.
The solar and battery market can be confusing and frustrating for homeowners. It is fragmented and dominated by smaller, lesser-known providers, creating a trust deficit that makes many customers hesitant to explore renewable solutions. Kleenheat’s opportunity was clear: use its established brand credibility to offer a simple, trustworthy path to home electrification.
This ambition led to Kleenheat Spark, a new digital-first customer platform designed to help households explore and adopt electrification technology with clarity and confidence. Combining smart mapping, instant quoting, and direct-to-installer integration with fully verified supply chains, Spark redefines what customers can expect from a contemporary energy provider.
Crafting a digital-first product brand
Kleenheat tasked Juicebox with developing this product brand, spanning naming to identity design, motion principles to interactive behaviours. The outcome is a system that thoughtfully extends the trusted Kleenheat brand with clarity and restraint.
Anchoring Kleenheat Spark within the master-brand provides immediate reassurance. It signals that customers are choosing a reliable, established provider to help them navigate a complex market.
Clarity as the differentiator
From the outset, our human-centred design approach aimed to create a seamless, intuitive experience for customers who had typically faced the friction and complexity of the solar and battery market, including weeks of back-and-forth, confusing quotes, and high-pressure sales tactics.
By combining smart aerial mapping, an instant quote calculator, and direct-to-installer integration, we simplified the journey from interest to installation. Customers gained immediate clarity on their home’s solar potential and received a personalised quote within minutes, all without a single phone call or email.
This frictionless digital journey transformed a slow, sales-led process into a transparent, user-empowered experience, proving that a trusted brand can deliver on its promise of clarity, confidence, and ease.
Foundation for the future
Kleenheat Spark runs on a modern, secure and scalable technology platform to unify every part of the experience in real time. Live mapping, verified installer networks, product data and quoting logic are connected through an API-driven architecture, ensuring customers receive accurate recommendations, transparent pricing and clear rebate eligibility upfront.
Privacy-by-design principles underpin the entire system so data protection is built in, not bolted on. This foundation delivers speed, reliability and clarity today while giving Kleenheat Spark the flexibility to grow.
By anchoring Kleenheat Spark in the trusted masterbrand, and giving careful consideration to the user experience design, we’ve delivered a seamless platform that provides WA households with clarity and confidence to explore solar and battery.
“This new offering is fundamentally about choice for our customers, and what we’ve delivered strengthens the overall Kleenheat experience.”