Epigroup

Epigroup had evolved beyond traditional work health and safety consulting but their brand didn’t reflect this transformation. They needed to articulate their expanded identity as workplace resilience specialists who integrate health, safety, wellbeing, risk management, and ESG commitments to deliver measurable business outcomes.

Their existing brand presence failed to communicate how their holistic, people-centric approach drives cost savings, employee engagement, and innovation. The issue was that their existing brand presence didn’t fully capture their expanded capabilities and their shift towards a people-centric, value-creation model.

Juicebox was tasked with helping them articulate who they had grown to become.

The key insight came from observing epiphytes in nature – plants that grow on trees, accessing resources efficiently without harming their host while enhancing the entire ecosystem.

This natural symbiosis revealed that sustainable workplace resilience isn't about isolated interventions or forceful change management. Instead, it's about fostering transparent, dynamic relationships that naturally yield value across health, safety, and wellbeing.

The symbiotic insight positioned workplace resilience as an organic process where businesses could achieve meaningful impact through complementary growth rather than disruptive assembly-line approaches, with genuine human connection at the centre of all interactions – integral to how Epigroup works with their clients.

Juicebox delivered a full identity system for Epigroup, grounded in the idea of symbiosis to reflect their role in building resilient, people-focused workplace ecosystems.

The logomark, made of interlocking circles, represents collaboration and human connection. A broader system was developed, including custom devices, iconography, motion assets, and a distinctive typographic system and colour palette.

Messaging and visuals work in unison to express Epigroup’s dual role as both strategic advisor and technical consultant.

The identity goes beyond design, embedding a narrative of sustainable growth and workplace resilience to give the brand strong presence and clarity across all applications.

The new brand identity successfully repositioned Epigroup as a comprehensive workplace resilience leader.

The articulated value proposition, clearly linking health, safety, and wellbeing to tangible business benefits, has strengthened their market communication and enhanced their ability to attract ethically-minded clients.

This clarity reinforced their ESG commitment whilst providing them with effective tools to communicate their holistic approach. The brand refresh fostered deeper client relationships and established a foundation for sustained growth.

Early indicators suggest improved market recognition and stronger positioning within the workplace resilience sector, with the brand now accurately reflecting their evolved capabilities and values.