Ehrenberg-Bass Institute
Problem
The Ehrenberg-Bass Institute is deemed the global authority on marketing science. Their research, led by Professor Byron Sharp, guides the strategy of brands like Coca-Cola, Microsoft and PepsiCo.
However, their digital presence did not reflect their increasing influence. A merger between both South Australian universities added complexity, requiring a brand and experience evolution that met new institutional guidelines without losing the Institute’s distinct global identity.
Solution
We applied the Ehrenberg Bass Institute’s own laws of growth to their digital ecosystem.
We preserved their distinctive assets, while adjusting the brand for a screen-first world. This was followed by a complete digital overhaul, replacing a lagging legacy system with a modular, future-ready Statamic CMS built for technical scale and performance.
The new platform turned a dense research library that had outgrown its organisational framework into a seamless, searchable experience for CMOs, researchers, and global sponsors.
Impact
The Institute now commands a digital platform that reflects its status.
We secured their brand salience through a period of institutional change and gave their elite sponsors immediate access to mission-critical data. The foundation is now set for AI-driven insights, ensuring the world’s leaders in marketing science stay ahead of the curve.
For a global institution, growth requires considered evolution. The path forward must preserve hard-won authority while unlocking new, modern forms of digital accessibility.
