The objectives were clear: demonstrate Bridge42’s vision of ‘revealing the promise of Australia’s emerging future’ and its strong capabilities across several service divisions in a way that left a lasting impression.
We started by bringing together an internal creative team of storytellers, designers, motion artists and frontend developers to think deeply and broadly about what this could look like. The best ideas came from drifting far off course to come back to a powerful element or feature that could be integrated.
Teaming a copywriter and UX designer together proved to help nail the messaging hierarchy and flow of the website. We brought in a motion designer to activate the brand elements which brought in the dynamism, creating a side-scrolling experience that spoke to the movement forward the brand envisioned.
Project credits
- User Experience Design
- Bespoke Web Development
- Content Planning
- User Interface Design
- Motion Design
- Anthony Nankervis
- Matt Woodcock
- Pooja Hoderkar
- Rachel Thwaites
- User Experience Design
- Bespoke Web Development
- Content Planning
- User Interface Design
- Motion Design
- Anthony Nankervis
- Matt Woodcock
- Pooja Hoderkar
- Rachel Thwaites
