At Juicebox, we pride ourselves on recognising and celebrating the incredible achievements of our team. Rhett Ardon’s recent promotion to Digital Strategy Director marks a significant milestone, both for him personally and for our agency. With his forward-thinking approach and passion for innovation, Rhett is poised to drive Juicebox into an exciting future.
In his new role, Rhett is committed to setting standards and keeping Juicebox on the cutting edge of digital ecosystems. He believes that the search landscape is undergoing a seismic shift, driven by changes in how people seek information and get answers to their questions. Rhett emphasises the importance of staying ahead of these changes, ensuring that Juicebox’s clients have full confidence in the agency’s ability to guide them through this evolving digital world.
Looking to the future, Rhett identifies artificial intelligence (AI) as a game-changer in the industry. “AI is fundamentally transforming the search landscape and how businesses fundamentally operate,” he explains. “It’s not something to be feared, but embraced. AI has the potential to empower professionals, helping them achieve greater productivity and deliver more value to their organisations.”
As Digital Strategy Director, Rhett’s responsibilities include shaping the vision for Juicebox’s digital strategy arm and ensuring that the agency’s offerings remain relevant and impactful. His extensive background in SEO, digital marketing, and paid advertising, coupled with advanced CRM training, positions him perfectly for the role. Juicebox’s partnership with HubSpot as a Gold Partner, established in 2024 and carried into 2025, underscores the importance of CRM systems in modern marketing. Rhett sees CRM as the central hub for connecting systems and channels, allowing the agency to leverage first party data effectively and deliver exceptional client outcomes.
Rhett’s journey to this pivotal role has been shaped by a strong academic foundation and a series of deliberate career choices. He began his professional path with a Bachelor of Commerce, which taught him the value of critical thinking, networking, and relationship-building. He then pursued a Master’s of Marketing with Distinction at Curtin University, where he honed his ability to think strategically and harness data to inform decision-making.
One defining moment in Rhett’s career was choosing between specialising in a specific field, such as SEO, or becoming a generalist with a broader understanding of the digital ecosystem. “I decided to take the generalist route,” he reflects. “I enjoy understanding the bigger picture and bringing together talented specialists to deliver holistic and impactful results for our clients.”
Rhett’s almost 4 years of loyalty and commitment to Juicebox has been rewarded and has given him a platform to display his leadership style, which is grounded in collaboration and transparency. By integrating data, CRM systems, and strategic thinking, he ensures that Juicebox remains a trusted partner for clients navigating the ever-changing digital landscape. His vision and expertise are already driving innovation and delivering tangible results for the agency’s clients.
If you've ever dealt with Rhett, you'll know you'll be greeted with respect, compassion and a desire to ask what else? With Rhett at the helm of digital strategy, the future looks bright for Juicebox. His promotion is a testament to his dedication, talent, and forward-thinking mindset. We look forward to seeing how Rhett continues to shape the agency’s success and drive meaningful outcomes for our clients.
