Surf Life Saving WA
We worked with Surf Life Saving Western Australia to improve the surfing experience for beachgoers on their digital shores.
Social performance – the effective translation of an institution’s mission into practice in line with accepted social values – even by definition is difficult to comprehend. Woodside approached Juicebox to assist in effectively communicating the notable impact of their social initiatives. Whilst the target audience was the general public, it was also paramount that Woodside’s own team had clarity around their mission, so that they too were advocates for their positive contribution to community, education, sport and culture.
We created a series of campaigns across film, outdoor, print and social focused on the key areas of social investment. This included working with Surf Life Saving and the Fremantle Dockers to tell their stories.
In designing this communication strategy, we also had the opportunity to refine their corporate identity. The aim was to demonstrate a shift towards a more forward thinking, innovative and international energy business. This led to change throughout the business designing new materials across all departments, a comprehensive master style guide for the Woodside identity and their ASX annual reports.