Overview

Clarified
climate action

Reassured global businesses that WeAct’s carbon projects and credits are of the highest integrity to inspire investment.

Demystified
a complex market

Clear messaging and accessible information make the carbon market easy to understand and lower barriers to entry.

Reinforced
Mission

Seamlessly integrated visual identity with user-friendly UX design to ensure WeAct’s mission is prominent and understandable.

IMG

Overcoming mistrust
in a complex carbon
market

WeAct delivers nature and technology-based carbon projects at scale and trades carbon credits in global markets. The company was ambitious about attracting global investors and partners by differentiating itself from competitors, but the founders were unsure how to navigate the market’s mistrust.

Although the carbon market was steadily growing, scepticism about the ethics of carbon projects and the transparency of carbon trading meant companies didn’t know who to trust.

The challenge for this project was to showcase WeAct’s integrity and demystify the carbon market to encourage investors, corporate clients, and the broader community to take climate action with a trusted partner.

IMG
IMG

Assuring stakeholders with a
high-integrity positioning

To assure the audience that WeAct is a transparent truth-teller in a sea of companies cutting corners, we had to truly understand the market.

We gathered insights about the company, customers, competitors and culture to identify challenges and opportunities.

These insights helped us distil WeAct’s offering into three tiers—WeBuild, WePartner and WeTrade— to give partners options to decarbonise and define its perception as a high-integrity carbon partner with a trustworthy brand. 

The seamless integration of an ethical visual identity with user-friendly design ensures that each initiative stands out and is easily comprehensible, effectively furthering WeAct’s mission.

Frame

Demystifying the carbon market

Clear top-line messaging and an approachable tone to make complex concepts more accessible and communicate transparency.

Turbines

Modern identity embracing community

A brand identity embracing WeAct’s community-oriented approach remaining focused on every direction.

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Screenshot at .. pm

Distinctive digital experience

A brand identity embracing WeAct’s community-oriented approach remaining focused on every direction.

Screenshot at .. pm

Showcased global impact

The interactive projects map will update as projects launch, making such comprehensive global project information publicly available for the first time.

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IMG

Multi-structured projects

An inverted pyramid information structure with unfolding modals provides a quick overview of projects before delving into the more technical details.

IMG

Easy CMS management

Flexible content areas with various grids and high-quality videography can be hosted on the site and played in full screen with a fast load time.

Impact Delivered.

Showcased expertise and integrity to investors, corporate clients and the broader community.

Increased transparency for global carbon projects.

Accelerated investment in real climate action. 

It’s a game changer not only for us as a business but for our real purpose, which is accelerating investment into real climate action and sustainable development – and this brand and platform is helping us do that.

Brad Kerin General Manager

Project credits

Client WeAct
Year of Completion 2024
Services
  • Brand Strategy
  • Brand Identity
  • Digital Experience
  • Collateral Design
  • Reporting Suite
Project Team
  • Andrew Stone
  • Mike Boag
  • Kate Mackenzie
  • Naomi Faye
  • Matt Woodcock
Client WeAct
Year of Completion 2024
Services
  • Brand Strategy
  • Brand Identity
  • Digital Experience
  • Collateral Design
  • Reporting Suite
Project Team
  • Andrew Stone
  • Mike Boag
  • Kate Mackenzie
  • Naomi Faye
  • Matt Woodcock
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