WADSA

A website and dual brand that’s all about accessibility and inclusivity.

WADSA is a representative body which supports members through advocacy, consultation and support, making participation in sport and other activities possible for people with disabilities.

The vision for the new website would need to include a new service catering to individuals connected to the NDIS. We named and created the brand for “Play ON”, a programme that offers members more experiences and opportunities for community involvement.

A challenge in the brand redesign was to differentiate the peak body and the experience side of the organisation while sharing the same visual toolkit.

A reconsidered sitemap helps guide users to events, Xperiences, workshops and more. The new website plays nicely with screen readers, has highlight-to-read capabilities and high contrast text for those with visual impairment.