A study in creating a brand and web experience that resonates with a new generation of students.
Learn, connect, grow; three words that wholly represent the experience of those that attend Trinity Residential College. But, at first, it wasn’t so clear.
Our objective was to define the hidden brand purpose of TRC and bring it to life through a new brand and digital experience.
Through workshops and looking to their legacy for inspiration, Juicebox developed a new logo and visual identity pieces. In the process we overhauled a dated website – hierarchy, language, UX, photography – to make a compelling case for students to enrol in the College.