Optus Stadium - The Ozone

Bringing more breathtaking and brand building experiences to Perth’s iconic Optus Stadium.

Venues Live chose Juicebox to create their new attractions brand for Optus Stadium, which we named: The Ozone. 

Starting only with a few adventurous attraction concepts from our client we explored countless creative naming options that could encapsulate the unique experiences (as well as others planned to launch in coming months). Echoing the round nature of the stadium and its height, the ‘The Ozone’ became a perfect wordmark on which to base a brand playground.

We developed a suite of brand assets including those for online and signage, tone of voice, animated elements, and a delightful new character you might see around the venue: Ozo. From initial brief to launch, all of this was possible in a little under 8 weeks.