The vibrant plaza needed an ever-evolving campaign that brought the inside out during a long renovation period.
The Kings Square precinct provides unprecedented connectivity, being at the heart of Perth’s transport hub and the junction of four commuter cycle paths.
Juicebox and Dexus created the constantly evolving campaign to reflect Perth events and themes while offering the building’s tenants 15 minutes of fame; a chance to be larger than life on the hoarding of 556 Wellington Street.
“With the faces surrounding our building, it makes it feel more like a community and this way it’s more like, ‘Hi there neighbour’,” said participant Linda Calitz of Sedgman Pty Limited.
Property & Construction