The impact
Retaining clarity
Successfully merged six distinct websites into one cohesive digital experience, while maintaining brand equity and clarity for each of the offerings.
Consolidate & cross-promote
Improved search rankings and lead generation performance through strategic content consolidation, unlocking new cross-promotional benefits.
Enhanced user experience
Significantly improved user experience end-to-end with human-centred design, interactive features and well considered content.
Consolidating six
websites to generate
opportunity
Termi Home & Commercial is an established and successful Australian home and commercial maintenance business with five distinct sub-brands: Termimesh, Termitrust, Termishine, Termidry, and Termiturf.
The business approached us with a challenge. They wanted to consolidate six distinct websites into a single, cohesive digital presence to enhance user experience and create new cross-promotional opportunities between offerings.
Building a master
brand for digital
potency
Consolidating multiple websites doesn’t come without risk. The Termi brands had their own digital presence and customer base, so we needed to consolidate them while preserving their SEO authority and brand equity.
We took a meticulous data-driven approach. The team conducted keyword research, search performance analysis, technical and content auditing and competitor analysis to create an effective SEO strategy.
We then mapped each brand’s existing site structures and built a new information architecture that maintained individual brand integrity while supporting the master brand objectives.
The new Termi Home & Commercial website has been tailored to user needs, enhancing their experience from discovery to conversion by making things simpler and clearer, ultimately generating more opportunity for Termi.
Integrated brand experience
Bringing six distinct offerings together under the unified Termi brand to strengthen salience for the brand across multiple categories.
Enhanced interactivity
An interactive map and detailed search functionality were launched for users to quickly find the services that suit their location and needs.
Strategic information architecture
Well considered IA not only allows for intuitive and seamless navigation, making content easily accessible for users, it should improve indexation and search engine rankings.
Maintaining digital authority
Careful consideration of rankings through strategic content consolidation and optimisation tactics ensured that each brand’s equity and key rankings were preserved.
Targeted engagement
Targeted, brand-specific landing pages that allow for refined, location-based navigation, keeping SEO performance strong.
Smart form for qualified leads
Implemented dynamic smart form to capture relevant information from users, enhancing lead quality and generating cross-sell enquiry.
Significantly increased lead generation
Improved overall search performance
Unlocked cross-promotional benefits
Increased brand salience across categories
Project credits
- Brand Strategy
- Digital Strategy
- SEO
- UX Experience Design
- Web Development
- Copywriting
- Juicebox
- Brand Strategy
- Digital Strategy
- SEO
- UX Experience Design
- Web Development
- Copywriting
- Juicebox
