Creating a flexible identity to be used across campaigns for tourism, commercial investment and population growth.
To truly understand Northam we immersed ourselves in the shire and built trusted relationships with key local stakeholders.
As part of a collaborative branding process, we created a comprehensive identity and style guidelines that are easy to utilise. These are built out around a bright yellow splash, symbolic of the shire’s wheat-growing history and excitement of the future.
The new brand officially launched in October 2019 with a curated weekend of events held for key tourism influencers from around the state. The events centred around Northam’s rich indigenous culture, and celebrated the flourishing food, eco tourism, and vibrant adventure-based offerings the region has become renowned for.
The flexible elements continue to be rolled out, and have helped solidify the united goals of community, shire and business groups.