Impact

AI powered

Highlighted the process and benefits of automation and how technology was reshaping the value proposition of this specialist engineering firm. 

Diversified growth

Looking beyond the niche of sub-sea engineering, we widened the focus to include relevant energy sectors and unlock new growth opportunities.

Cultural innovation

Attract leading engineering talent by promoting globally relevant careers and agile ways of working at an advanced technical consultancy.

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Human ingenuity and automated analysis.

SEA Global is an engineering consultancy combining human ingenuity and machine learning analysis to solve complex infrastructure and project delivery challenges. 

Their proprietary software technology, ICE, allows engineers to create automated workflows that perform detailed analysis of project management scenarios to identify optimal pathways and shorten delivery timeframes.

Juicebox identified an opportunity to diversify and reposition the brand beyond the subsea sector, widening its focus to include new market opportunities in energy and renewables more broadly. A conversation about website modernisation quickly transformed into one about market relevance and unlocking growth.

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Unapparelled engineering through technical solutions

SEA Global wanted to become a globally recognised brand known for revolutionising engineering. The company also wanted to become an employer of choice, attracting engineering grads looking to work with an exciting consultancy pushing the boundaries of what is possible in the category.

With its industry-leading technology delivering speed, confidence and ease to engineering projects, this was certainly achievable. But to get there, we needed to create a technical and global brand and foster an ambitious culture that attracted a new generation of engineers.

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A game-changing brand

Developed a pioneering, industry-leading brand known for revolutionising engineering.

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Automated engineering

Articulated the value of automated engineering and communicated SEA Global as delivering certainty.

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Pushing boundaries

A digital experience that visually and tonally positions SEA Global as a bold leader, operating at the ‘very bounds of possibility’.

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Engineering, unparalleled

Messaging that conveys SEA Global as diving beyond the unexplored, taking on greater challenges every day to deliver the unparalleled.

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Global ambition

Demonstrated company value for prospective and existing employees and aligned the team with global ambitions.

Project credits

Client SEA Global
Year of Completion 2023
Services
  • Brand Strategy
  • Brand Identity
  • Digital Experience
Project Team
  • Gabriella Greaves
  • Lucy Newman
  • Vaughn Hockey
  • Joe Mooney
  • Rachel Thwaites
  • Brett Novak
  • Joel Pember
  • Elise Harman
Client SEA Global
Year of Completion 2023
Services
  • Brand Strategy
  • Brand Identity
  • Digital Experience
Project Team
  • Gabriella Greaves
  • Lucy Newman
  • Vaughn Hockey
  • Joe Mooney
  • Rachel Thwaites
  • Brett Novak
  • Joel Pember
  • Elise Harman
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