Exploring a new positioning statement and strategy to revitalise a brand and re-engage the market.
Scitech is the leading science centre in Western Australia, delivering interactive STEM based learning to hundreds of thousands of individuals every year. It plays an important role by inspiring, engaging and developing scientifically literate citizens for future prosperity.
Whilst Scitech had a very clear mission, it was recognised that many people perceived it purely as an entertainment attraction or indoor kids playground. However, many people that once visited as children were returning with families of their own, making Scitech a multi-generational experience.
Recognising that Scitech’s offering enables us all to better understand our world through science, we sought to create high levels of energy and enthusiasm around the idea through the use of vibrant colour, movement and the positioning statement: Explore your world through wonder.