Sal's Pasta

A characterful brand that’s organic, simple and delicious – just like Nonna’s passata.

Sal’s Pastificio is an independent food retail concept store based in Perth’s seaside suburb of Cottesloe. Chef and owner, Paul Salmeri, approached us needing a contemporary yet timeless brand. 

Juicebox developed a master brand capable of stretching across multiple touch points, including signage, social and packaging.

Exploring the mediterranean heritage of the local architecture (and, of course, Sal’s lovingly handmade pasta) the custom typeface created nods to the old country through European street signs and references.