A new brand infused with a healthy dose of local history.
Starting out with a decommissioned service station, the owners wanted a timeless identity that fit with the town. Their plan was to create a cafe, produce and lifestyle store that showcases the abundant resources of the region.
Juicebox developed the Riversmith name and wordmark to fit with the Art Deco style of the building. The water icon in a lockup – and occasionally used in its place – was inspired by symbols on archival town demarcation maps procured from the local library.