A complete re-imagining of Western Australia's leading science content website. Breaking through to a new market of science hungry readers.
With a recent move of office, Pulse Property Group used this as a catalyst for change. Over the years their brand had become somewhat misaligned with who they were and how they helped their clients. For Pulse it’s not just about selling homes, it’s about supporting their clients throughout the journey of property ownership.
With an experienced and energetic team, they were looking to revitalise the brand from top to bottom; new name, new identity and all new digital.
We delivered a modernised and contemporary rebrand. The aim was to appear less aggressive than competitors, a trend which is apparent in the industry. The brand needed to reflect the relationship driven and family oriented approach of the business. A custom humanist slab typeface was also created for uniqueness.
The website is a react based web application, fully integrated into their internal property management system to make listed new properties a breeze.