The creation and launch of Loam, a Claremont based retailer which specialises in authentic modern furniture and homewares, designed for contemporary Australian lifestyles and landscapes.

Online shopping continues to disrupt bricks and mortar businesses. However, we don’t believe it’s an either/or situation. The future of retail is in bringing physical shopping and ecomm together, with brand consistency across both.

Part of the strategy was to bring the experience of visiting Loam’s stunning showroom space in Claremont to the world. But much like the products they stock, Loam needed their site to do more than look beautiful – it needed to balance form and function.

One consideration was the integration of stock management and a POS system to sync orders across instore and online. That meant integrating Square, Vend Inventory Management, and WooCommerce, allowing anything purchased in store to be reflected in a customer’s digital account.

Built to meet the schedule of the physical store opening, Loam can feel confident that they’re future-proofed for a digital-centric customer experience.

Loam Furniture Claremont