The stunning Light Up Brookfield event caught the eye of more people than ever through an effective social media campaign.

Brookfield Place were looking to go one step further with their popular ‘Light Up Brookfield’ lights festival that takes over their city precinct.

Juicebox developed a social strategy that not only promoted the festival but met three primary business objectives: encourage more social posts of the festival, lift their social media following and grow their database for future promotion.

A key component of the campaign was to keep followers engaged across the three stages – before, during and after the event – requiring a unique content strategy and call to action.

The result was mass social awareness and a significant increase in all digital metrics.