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Inteforge
Overview
Global opportunities demanding change
With technology and decarbonisation driving change across every industry, Inteforge saw global opportunities and wanted to expand its capabilities into the rapidly emerging hydrogen energy markets.
We empowered the company to meet the moment with a strategy, brand identity and digital experience that retained brand equity within existing markets while future-proofing itself within the fast-changing industrial landscape.
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The Impact
Developing a future-focused brand and digital experience to drive a new era of growth for a world-class integrated fabrication service provider.
The Background
Inteforge is a world-class integrated fabrication service provider with specialist knowledge that is advancing innovation in supply, heavy lift, electrical, logistics and fabrication.
With proven capabilities in delivering both modular and turnkey solutions, their end-to-end capabilities give clients peace of mind — from design and build right through to site delivery.
Strategic Insight
By effectively positioning Inteforge within its economic and cultural context and competitive landscape, we could develop a future-focused brand.
Signalling change
Through a renaming workshop and desktop research, we renamed SinoStruct to Inteforge. The ‘inte’ relates to integration and intelligence, while ‘forge’ means to make or shape, and create something enduring. The name accurately reflects its service offering while expressing its driven nature, and the innovation and collaboration it will take to reach its goals.
Cutting through
Inteforge integrates with client partners to develop next-generation technologies and infrastructure. The tagline ‘Integrated fabrication’ encapsulates this upstream approach and cuts through with a feeling of immediacy that speaks to new opportunities for growth in mining, energy and heavy industry.
Defining difference
We defined Inteforge’s points of difference by defining how they approached procurement, fabrication and logistics. We came up with: ‘Upstream Integration’, ‘Consistent Capabilities’, ‘Flexible Collaboration’ and ‘End-To-End Management’. These selling points inspired the brand system and digital experience to come.
Future proofing
The Inteforge logo mark comprises of abstract horizontal lines taken from the ‘I’ and ‘F’ of the two syllables in the brand name. The word mark is a bespoke set of characters that feel ‘forged’ together, representing integration whilst nodding to the aesthetics of fabrication.
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Working with a team that was ready to seize new opportunities and reinvent itself meant we could transition a fabrication business from rigid and expected to a brand that can move, speak and exist in a digital landscape.
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Digital Experience
Inteforge may be a fabrication service provider, but it required a digital presence that went beyond traditional industrial websites and borrowed from technology to become the progressive company the industry needed.
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Beyond industry
Instead of prioritising services, Inteforge’s digital shopfront now leads with their point of difference, from upstream integration with agile technical systems to flexible collaboration that achieves client goals. The company’s unique approach and selling points are front and centre.
Abstract symbolism
We visualised Inteforge’s coherent brand ideas into iconography and abstract visuals, which we used to signpost information on the website. Glass morphism is a beautiful addition to the brand system, and feels tactile and dynamic, speaking to innovation and progress.
Depth and fluidity
We visualised the coherent brand ideas into iconography and abstract visuals, which we used to signpost information. Glass morphism is a beautiful addition to the brand system, with supporting elements that feel tactile and dynamic, speaking to innovation and progress.
Powerful motion
Instead of just saying ‘Inteforge strives to optimise technology and operations in support of exceptional delivery’, we showed it with an impactful full-width video the audience sees on landing. This shows the scale of Inteforge and proves their capabilities.
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A great experience. Technical excellence and creative flair throughout. The brand and website are valuable and meaningful depictions of who we are and want to be. Now we can confidently showcase our offering to develop our business.
Project Credits
- Brand Strategy
- Video Production
- Brand Identity Design
- Digital Strategy
- User Experience Design
- Copywriting
- Web Development
