Elevating a 50 year strong, third generation business to compete with the worlds leading equipment manufacturers.
For 50 years, Geographe has been designing, manufacturing and repairing parts for heavy machinery and plant equipment. However, market perception of their services had kept them firmly planted within the aftermarket parts sector.
Geographe, through their enhanced performance parts engineering was delivering more reliable parts, reducing costs significantly for clients and reducing downtime; none of which was being communicated effectively.
Our strategy was to position Geographe for what they are, a superior alternative to original equipment manufacturer parts and service.
The ongoing engagement spans brand and digital strategy, with brand identity, print and digital design, digital marketing and content production.