Fortescue Future Industries (FFI) is a global green energy company committed to producing zero-carbon green hydrogen from 100% renewable sources. FFI required a transformative brand that would deliver immediate impact when launched globally at the UN Climate Change Conference (COP26) late last year. They required a brand that was aligned with their ambitions, a brand that could stand strong when lobbying world governments and fossil-fuel producers to make change.
Every creative pursuit starts with strategic thinking, and our engagement with FFI was no different. To represent FFI’s values in visual form we had to fully immerse ourselves in their green industrial revolution.
Global sustainability inspired our creative thinking. FFI’s ambition, technical excellence and “action, not promises” attitude called for a bold and versatile brand.
We involved multiple stakeholders from across the globe to find a unified vision for the brand and launch it internationally.
Project credits
- Brand Strategy
- Visual Identity
- Brand Positioning
- Design & Animation
- Andy Davey
- Anthony Nankervis
- Mike Boag
- Ivona Gaspar
- Rachel Thwaites
- Brand Strategy
- Visual Identity
- Brand Positioning
- Design & Animation
- Andy Davey
- Anthony Nankervis
- Mike Boag
- Ivona Gaspar
- Rachel Thwaites
