#LightUpBrookfield
The stunning Light Up Brookfield lights festival caught the eye of more people than ever before through an effective social media campaign.
Every 100 years or so things move forward regardless of historic value and tradition. The iconic St Georges College faced the daunting task of refreshing its identity and creating a modern presence online that engaged a new generation of students, whilst respecting its significant heritage.
The website
Paying respect to the rich heritage and history of St George’s College whilst ensuring the web design was modern enough to appeal to a younger demographic was a worthwhile challenge.
We devised a rigid grid system to allow the wealth of content to always be organised and functional in addition to paying tribute to heritage through historic imagery and serif typography.
