Fish Boss

A food truck bent on upending the restaurant world like a chicken salt shaker on Friday night.

The iconic Western Australian food truck Fish Boss had a vision to branch out into the restaurant business – with their first location at the new Yagan Square complex.

We were asked to create a brand that represented a modern reinterpretation of ‘fish n’ chips’, crafting a memorable and personality filled brand which resonated with Western Australian locals and had the potential for nationwide growth.