Why did they engage us?

Fish Boss, an iconic Western Australian food truck had a vision to branch out into the restaurant business – with their first location at the new Yagan Square complex. We were asked to create a brand that represented a modern reinterpretation of ‘fish n chips’, crafting a memorable and personality filled brand which resonated with Western Australian locals and had the potential for nation wide growth.


  • Brand Strategy
  • Identity Design
  • Graphic Design