Eco Structures’ glamping tents take low-footprint luxury accommodation to a new level. Their website needed to do the same.
With a new brand and an aim to grow business internationally, Eco Structures partnered with Juicebox to translate the premium feel of their products into their digital presence.
Overhauling a clunky, bloated site, we massively simplified their sitemap and honed the content to show, rather than tell, the Eco Structures story. Identifying their key client types – resorts, retreats and holiday parks – led to creating pages to address each of these user’s key concerns.
The creative team also worked with a motion graphics partner, art directing animations that let people see inside and behind the premium designs.
In addition to drastically improving the design, content and UX, ecostructures.com.au now has the additional benefit of doubling as a tool for their in-person sales presentations.