Why did they engage us?

Eat No Evil is an iconic Fremantle food truck that combines South East Asian with the spice of Mexican, leading to true addiction.

We were asked to create a brand that represented the local scene, however with an aesthetic that wouldn’t seem out of sorts at weddings and corporate events.

This project was awarded Bronze at the PADC Awards for Best Small Brand Identity & Application.

    Eat No Evil

    The outcome was inspired by a Miami sunset and 70's surf culture.

    The new mark, almost an eclectic Oasis sunset, complimented the new positioning statement.

    We followed the identity with a series of drawn motifs, typography and patterns, all set in a pastel colour palette referencing the coastline.

    The idea was for this mix to be versatile, as busy or as minimal as desired.

    Eat No Evil