Easi is a salary packaging and novated lease provider with over 15,000 employees under contract. Barriers existed in signing-up a number of potential customers due to complexities in their understanding of salary packaging and novated leasing. This led us to develop a strategy to unpack these complexities and shift beliefs while simplifying the customer journey and creating an impactful multi-channel marketing campaign designed to generate more leads.
Digital transformation starts with acknowledging market perceptions. How do car buyers feel about salary packaging? Our strategic insights would define our objective.
Defining benefits
The benefits of Easi (car finance savings, better access to cars, car management in one place) were not defined or communicated.
New audience
There were barriers – complexity and eligibility – getting in the way of people opting for car finance, and we needed to overcome them.
Quality leads
Leads were lost through multiple workflow systems, manual communications, and sales consultants wasted time as a result.
User experience
The customer sign-up process was complicated and time-consuming (multiple forms needed to be manually completed and scanned), putting off potential customers.
We created a parody game show concept to reach the audience at the beginning of the car-buying journey across paid search, socials and YouTube. The contestants’ task is “so easy, they can’t lose”, transitioning perceptions around car finance.
We smashed the barriers of finance, complexity and eligibility, by honing on key benefits (car finance savings, access to better cars, all car management in one place) with a simple but impactful message.
Juicebox designed and implemented a new CRM strategy with automated workflows and custom reporting through HubSpot to streamline data management, drastically reduce administration and encourage intuitive lead generation.
We developed a new application, Easiquote, that extracts data from Easi’s quoting system via AP, making data input, digital signing, and rendering forms easy. Easiquote transformed the customer experience by making it easy and hassle-free. Deals are now closed 60% faster.
Project credits
- Brand Strategy
- Digital Marketing
- Visual Identity
- Video Production
- Copywriting
- Content Strategy
- UX Design
- Applications
- Chris Nelson
- Adam Oliver
- Sophia Taylor
- Melissa Crompton
- Joe Mooney
- Vince Baker
- Georgie Ellis
- Robert Lim
- Bryce Gough
- Brand Strategy
- Digital Marketing
- Visual Identity
- Video Production
- Copywriting
- Content Strategy
- UX Design
- Applications
- Chris Nelson
- Adam Oliver
- Sophia Taylor
- Melissa Crompton
- Joe Mooney
- Vince Baker
- Georgie Ellis
- Robert Lim
- Bryce Gough
