It’s certainly an understatement to say that a lot has happened in the world of blockchain since DigitalX’s inception in 2014. These days decentralisation, tokenomics and digital assets as legitimate stores of value have all entered the mainstream consciousness – unlocking new systems of organisation and giving rise to a new web3.0 vision of the internet.
Coinciding with the arrival of their new CEO, DigitalX approached us to redefine and reimagine their brand for this new era, built with purpose at its core. Working closely with their leadership team we surfaced and articulated their beliefs and motivations, before crafting a new identity that was digital-first by design.
Information presented here is sample data and does not represent actual figures.
Information presented here is sample data and does not represent actual figures.
The web3.0 genie is well and truly out of the bottle and for those companies brave and capable enough to forge pathways in this unmapped terrain, the potential to impact the future is seemingly limitless.
Critical to the success of any modern financial and technology organisation is good information design. Our designers focussed on data visualisation and digital display of information, taking into account the dynamic and interactive nature of financial reporting and dashboards, to ensure that the fundamentals of the visual identity system could be built and expanded upon with ease.
Running in parallel to the serious nature of the finance and corporate responsibility, it was also vitally important that the new identity had the ability to flex and allowed the team to freely express themselves – showing up authentically in moments that matter in full RGB vibrancy.
Project credits
- Brand Strategy
- Brand Identity Design
- User Experience Design
- Joel Pember
- Chris Nelson
- Adam Oliver
- Joe Mooney
- Daniel Santich
- Lucy Newman
- Brand Strategy
- Brand Identity Design
- User Experience Design
- Joel Pember
- Chris Nelson
- Adam Oliver
- Joe Mooney
- Daniel Santich
- Lucy Newman
