Overview

Amplifying
ambition

Aligned brand messaging with internal strategies to better represent the company’s vision.

Bedrock of
authority

Reinforced the quality and professionalism of the brand as the company leads the web3 finance conversation in Australia.

‘The next now’
digital experience

Launched a progressive website experience fitting for a brand delivering the future of finance.

DXA
DigitalX Static

Leading the conversation
in a dynamic environment

Under the strategic leadership of CEO, Lisa Wade, DigitalX is positioning itself as the Australian market leader at the intersection of web3 technology and finance.

In what is an incredibly fast paced and dynamic sector, Juicebox was engaged to help define and articulate an authentic and aspirational brand – ensuring that it is differentiated in the marketplace and unified internally with the team.

The DigitalX identity and design system needed to be confident, clear and consistent in order to reinforce its authority, while also being flexible and adaptive within ever-evolving conditions. This counter balance allows the company to simultaneously spearhead discussions at the bleeding-edge, while offering reliably high-performing and reputable fund products to investors.

Positive impact delivered by Web3 finance.

The future of finance is driven by technology to empower people, providing investors with greater access and control of capital.

More than enhanced tools and functionality, web3 finance provides a paradigm shift and an opportunity to rewrite some the system fundamentals to create a new mainstream.

DigitalX is doing more than capitalising on the massive technological shift in finance, it’s responsibly advocating for change and delivering financial products and literacy that have real-world impact.

DigitalX Brand Guidelines
Digital X Totebag White
Digital X Framing Device
IMAGE

Responsible innovation

Repositioned DigitalX into the world’s most responsible innovation and investment company, with the purpose of ‘finance for impact.’

Digital X website screenshot of Bitcoin Fund section

The next now

DigitalX now speaks the ‘future of finance’ with whip-smart messaging that is authoritative and relatable.

DigitalX HorizonMark

The future of finance

A tech-inspired brand identity based on four pillars: trust, technology, finance and community. The ‘X’ logo-mark symbolises the convergence of new horizons that empower people to see blockchain through a new lens.

Digital X website screenshot of Insights section

Brand continuum

The ‘brand continuum’ enables DigitalX to adapt its visual language across traditional finance and savvy tech-driven audiences.

Digital X Graphic Device

Digital-first experience

An immersive and informative digital experience that captures ‘the digital frontier’, educating and encouraging investment in digital assets and tokenised financial products.

I’m in love with our new brand. A younger version of me may have got a tattoo of the logo... The website is truly amazing. Can’t thank you enough.

Lisa Wade CEO, DigitalX

Project credits

Client DigitalX
Year of Completion 2023
Services
  • Brand Strategy
  • Video Production
  • Brand Identity Design
  • Digital Strategy
  • User Experience Design
  • Copywriting
  • Web Development
Project Team
  • Adam Oliver
  • Andrew Stone
  • Hayden Garrard
  • Joe Mooney
  • Joel Pember
  • Matthew Woodcock
  • Rachel Thwaites
  • Rhett Ardon
Client DigitalX
Year of Completion 2023
Services
  • Brand Strategy
  • Video Production
  • Brand Identity Design
  • Digital Strategy
  • User Experience Design
  • Copywriting
  • Web Development
Project Team
  • Adam Oliver
  • Andrew Stone
  • Hayden Garrard
  • Joe Mooney
  • Joel Pember
  • Matthew Woodcock
  • Rachel Thwaites
  • Rhett Ardon
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