Definitiv had a strong vision to deliver the best payroll and HR software solution to Australia, and had the right talent to achieve it. The problem was, how do they communicate their superior approach to the right people?

We started by delving into why the software was better.

It was clear: the minds behind Definitiv had worked hard to go beyond digitising paper based systems. They created a new experience geared for the digital age. Software for people, not old processes. Software that’s built for people who employ people.

The next step was to understand Definitiv’s core customer base; which was distilled into five key types, each with their own needs and potential fail points. Using these insights we devised a site architecture to allow content campaigns to be promoted through digital channels and lead each customer type to dedicated pages geared for conversion.