Coca-Cola Road Trip Competition

Opening more happiness with a campaign and custom web app for Coca-Cola.

With coronavirus hurting small businesses and passports going unused, we envisioned the Coca-Cola Road Trip – a campaign designed to drive customers back into their local corner store or deli, and get out on the road to explore their state.

The digital-led competition uses QR codes to match entry tickets to their place of purchase, requiring close to 10 million unique QR codes to be printed.

The slick web application, built on React and Laravel, was designed to cater to multiple user types: consumers, business customers, and admins. Our mobile-first UX is built to facilitate frictionless entry, validate proof of purchase, and streamline digital prize fulfilment.

Supporting campaign collateral was also created for in-store promotion.