The stunning Light Up Brookfield lights festival caught the eye of more people than ever before through an effective social media campaign.
We were asked by the Bunbury Geographe Tourism Partnership to create a tourism-based, consumer facing brand identity that authentically represented its seven shires. Working closely with representatives from each locality in a series of workshops, we surfaced and defined the following shared statement:
Bunbury Geographe is brimming with diverse, eclectic and authentic experiences.
This insight led to the development of a found-type concept, whereby using various found letterforms collected from signage across the townships, we were able to piece together an alphabet and craft a series of unique word-marks to represent and unify the region in a truly diverse, eclectic and authentic way.