Creating an authentic brand identity for an emerging tourism region, unifying an eclectic and diverse region.
We were asked by the Bunbury Geographe Tourism Partnership to create a tourism-based, consumer facing brand identity that authentically represented its seven shires. Working closely with representatives from each locality in a series of workshops, we surfaced and defined the following shared statement:
Bunbury Geographe is brimming with diverse, eclectic and authentic experiences.
This insight led to the development of a found-type concept. By using various found letterforms collected from signage across the townships, we were able to piece together an alphabet and craft a series of unique word-marks to represent and unify the region in a truly diverse, eclectic and authentic way.