Lauren Curtis Lounge
Ultra comfy sleepwear that not only feels good (like, really good), but also looks amazing, too.
After a period of waning public interest and limited financial support, Bunbury Regional Art Gallery (BRAG) was losing relevance in a highly competitive cultural tourism environment. The challenge was reposition the gallery as a daring, exciting and innovative platform for arts and culture in Western Australia, one that shapes the attitude and voice of the southwest region.
We created a playful and self-effacing campaign that encouraged BRAG to, well, brag. This meant owning its unique identity and distinct personality – the pink frosted building, provocative language, the edgy demeanour – to infiltrate the region with vibrant pink splashes of daring, confronting, thought-provoking expression.