Base Resources

A brand building experience through annual reports and a multi-faceted website.

Base Resources is an ASX listed company with mineral sands assets in Kenya and Madagascar, and a head office based in Western Australia. They came to Juicebox to evolve their brand digitally and better communicate with various stakeholders globally, from investors and employees to governments and communities near to their operations.

The digital solution was to create a ‘multi-site’; three websites all manageable under one CRM system. Prototyped from scratch, then custom-built in WordPress, baseresources.com.au includes ASX and AIM share price integration.

Each of the sites (built for Kwale. Toliara and Head Office) cater to key areas important to investors, communities, environmental advocates and prospective employees.
The expanded brand elements used throughout the website have also been used throughout the most recent annual report for Base Resources.