Art on the Move

A versatile, professional identity to cater to premium corporate engagements.

The modernisation of their branding was spurred on by a relocation from Malaga to Fremantle and a desire to speak with an evolving target client base. Juicebox created a strict minimalist identity that allowed the art (of their clients) to push to the fore. To further connect on an emotional level, we developed a rich, evocative language to give the minimalist visual brand a memorable personality.The highly recognisable yellow crates of their events and installations remain a part of the visual language, incorporated through playful didactic panels.