808 Finance

In an industry that is typically a dull shade of beige, we helped bring this brand’s quirky personality to the fore.

Financial services are run by people, but you wouldn’t know it to look at most of them. We worked with the client to bring a contemporary, human side out for 808 Finance.

A brand designed for digital application, the custom animated illustrations, colourful CTAs and tongue-in-cheek language make the experience feel approachable – while the typefaces help maintain credibility and authority.

Looking at UX, simple questions alongside insights help users discover which banks are most likely to lend to them, and an integrated booking system lets easily them arrange an in-person consultation with their broker.

This process involved a complete rebrand and digital overhaul, transforming into a new brand identity that communicates the youth and personality of the company.