Every visitor is unique (and not just because Google Analytics said so).
Let’s talk about The Who. Who visits your website and what are they looking for?
It’s a core question to answer because knowing this helps you and satisfy your visitors at a higher rate. Data matters, you need to make sure you won’t get fooled again.
We use a raft of analysis tools to explore the characteristics of these users and then align data with what’s already known about your clients or customers.
Most businesses work with numerous persona types – whether it be the way they operate, the product or service they typically purchase, or the frequency or timing in which they do so. Therefore it’s essential to deliver each user everything that’s relevant to them (and shed anything that’s not) through a curated user journey and experience.