What Tinder teaches about headlines

I’m single, but I’m trying not to be. While it’s clear that apps like Tinder and Bumble have an emphasis on physical appearance, the written ‘about me’ section can play a role in showcasing personality and getting the conversation started. So, let’s look at ways to create a powerful written impression when it comes to promotion. Similar to writing a social advertisement, blog or e-mail subject line, or a positioning statement, it can help to put yourself in the mind of a reader and think: does it inform, make me smile, or make me curious? If not, it’s time for a rewrite.

Self promotion isn’t a CV.

While Tinder gives you a limit of 500 characters, an overly long bio about your life and preferences is a surefire fail. Whether it’s yourself or your brand you’re promoting, a little mystery can be seductive.

Show, don’t tell.

“I’m funny and love to have fun.” Don’t state it, prove it with what you say.

Destroy cliches

Overused phrases like, ‘show, don’t tell,” aren’t particularly ‘sticky’ and make you look unoriginal.

Aim for less.

Use brevity to distill your ‘unique proposition’. We’re all competing for ever decreasing attention spans, so getting your USP right is core to creating a strong message.

Can you summarise what you want to say in 10-15 words? Cool. Now say it in five.

Content needs to be short, sharp and attractive.

As a side note, shorter headlines are also more easily shared on Facebook and other platforms. Consider that sponsored Facebook posts have limits on headlines of 20 characters. That means keeping copy to-the-point makes for a more easily campaignable idea. Now you just have to  make it original, authentic and conversational.

Now if you’ll excuse me, I have a match.