When registrations open on March 24th we’re securing juicebox.au to protect our brand name. There was no typo there, this is the all-new .au direct domain.
This .au domain doesn’t follow a .com(.au) or .net(.au), it is an Australian Domain Authority approved direct .au domain. Shorter, sharper and more memorable for global audiences.
If you currently hold a domain name in any other .au namespace (eg. juicebox.com.au), you’ll be able to apply for Priority Status to register its exact match in .au direct in the initial six months.
After that, it’s open slather. Direct .au names are open to anyone with a verified connection to Australia who wants to hold their named presence for their business or organisation.
More information is available here or you can speak to us.