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What are we solving and why?

Please outline and provide context for the problem or opportunity that underpins your brief.

What does success look like?

Please outline your key objectives, including any measurable results, targets and/or desired outcomes.

Who is the audience?

Please describe your target audience and their behaviour in the context of this brief.

What specific services do you need?


Any ideas on a timeline?

Please detail any critical deadlines or delivery expectations.

Have you allocated a budget?

Please provide high level indication of total expenditure for this project, campaign or engagement.

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    And finally...