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What problem are we solving and why?

Please outline why you need our help, what type of problem, opportunity or competitive motivation underlies this brief.

What does success look like?

Please outline your key objectives, including any measurable results, targets and/or desired outcomes.

Who is the audience?

Please describe your target audience, what you know about their drives, desires and favourite ice cream flavour.

What is the main service you need?


Any ideas on a timeline?

Please detail any critical deadlines or delivery expectations

Do you have a budget in mind?

Any files you'd like to share with us that would help?

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    And lastly...